Do-It-Yourself Search Engine Optimization
PART I: KEYWORD OPTIMIZATION

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

  1. clearly describe the purpose and content of your site, and,
  2. allow your site to show up as close

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