Permission Email Marketing: Single vs. Double Opt-In

The best and most profitable way you can use Email Marketing is to develop personal one-on-one relationships with your clients and prospects. These personal relationships are the key to the long-term success of your business.

Effective Email Marketing is based on two pillars: permission and respect for privacy.

In order to send customers or prospects a message, you must first get their permission (they must opt-in

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